YouTube Title Character Limit

The short answer

YouTube allows up to 100 characters in the title.

What counts toward the limit

Letters, numbers, spaces, punctuation and emojis count. The limit is 100 characters.

How much people actually see

Search and suggested videos cut titles earlier than 100, commonly reported at around 60 to 70 characters on desktop and fewer on mobile. Put the main keyword and the hook first.

Tips for fitting your title

• Front-load the keyword and keep the whole idea within about 60 characters.
• Use a number or a clear benefit, and avoid all caps, which looks spammy.
• Test the title against your thumbnail so the two add up to one promise.

How this compares with other limits

Platform	Field	Limit
YouTube	Title	100
Pinterest	Pin Title	100

Limits come from platform help pages and published guides, and platforms change them. Where it matters, confirm in the app. See every limit on the character limits hub.

Frequently asked questions

Is the YouTube title limit 100 characters?

Yes. Titles can be up to 100 characters, though shorter titles display in full.

Does the Shorts title have the same limit?

Shorts titles use the same 100 limit, but the feed shows only the first part.

Where can I check my text length for every platform at once?

Use the social media character counter, which shows the limit for each platform side by side.