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Engagement Rate Calculator
Find out how engaged your audience really is. Works for Instagram, TikTok, Facebook, X and LinkedIn posts.
Free, no sign-up, runs in your browser. Updated 2026-10-29.
When filled, this replaces the single-post numbers above.
How engagement rate is calculated
The formula used here is the most common one: (likes + comments + shares + saves) ÷ followers × 100. If a post with 450 likes, 30 comments and 20 shares or saves sits on an account with 10,000 followers, the engagement rate is 5%.
What is a good engagement rate?
| Rate | Rule of thumb |
|---|---|
| Under 1% | Low |
| 1% – 3% | Average |
| 3% – 6% | Good |
| Above 6% | Very high |
These bands are informal rules of thumb, not official figures. Real benchmarks differ by platform, niche and account size. Smaller accounts almost always show higher rates than large ones.
Engagement by followers vs. engagement by reach
Dividing by followers is simple and lets you compare accounts, but it ignores how many people actually saw the post. Engagement by reach (using the reach figure from your analytics instead of followers) is more accurate for judging a single post. Use whichever your brand partners ask for, and always state which one you used.
How to improve your engagement rate
- Post when your audience is online, and check your analytics for the best times.
- Ask a specific question or invite a reply instead of a generic "thoughts?".
- Reply to comments quickly. Early conversation tends to lift distribution.
- Lean into formats that get saves and shares, such as carousels, checklists and how-tos.
- Prune inactive or bought followers. They drag the rate down.
Frequently asked questions
Should I include saves and shares?
Yes if your platform shows them. They are strong signals of interest. If you only have likes and comments, leave the optional field at 0 and note that when you share the number.
Why is my engagement rate dropping as I grow?
It is normal. As an audience grows it includes more casual followers who rarely interact, so the percentage usually falls even while total interactions rise.
Is this calculator accurate for every platform?
The formula is the same everywhere, but what counts as an interaction differs. Use each platform's own totals for likes, comments, shares and saves.