6 Ways to Increase Black Friday Sales for Businesses

 Black Friday is one of the most important retail events for businesses that want to enjoy huge sales and profits. On Black Friday, it is estimated that $9.03 billion was spent online, which is a 19% increase in 2020 compared to 2019. In the digital age, an effective search marketing campaign can help you get hooked to the profits Black Friday offers. We know that every business wants to jump on board and utilise all of the opportunities Black Friday presents. So, in light of this, if you are thinking of ways to capitalise on Black Friday, we are here to tell you how it's done. 

 

Before and after offers

75% of retailers offer deals before and after Black Friday. In 2020, it is estimated that 52 per cent of shoppers took advantage of early deals and 38% made purchases a week before the event. This is especially advantageous for small businesses as they can expect a +107% revenue hike during special events. So, start your digital promotions well in advance and offer deals before and after Black Friday.

 

Optimise your business for mobile

Over 56% of Black Friday conversions are made via a mobile device. Mobile commerce is huge now and 72.9% of global purchases in 2021 were made via mobile. Invest in an eye-catching website design that is responsive and works well with all kinds of mobile devices. Work on product listings and a call-to-action button. Make sure to keep the content concise and the buttons bold. Enable seamless checkout to get your customers to purchase your services.

 

Email Marketing

20% of online shop visitors are responders of email. Email marketing campaigns show the highest open and click rates. To customise your email, send attractive coupon codes, limited time offers and get your customer to make a purchase. Keep it short, sweet and to the point. Use emojis in the subject line as 56 percent of brands using emoji in their email subject lines experienced a higher open rate, according to a report by Experian. Lastly, save the most impactful emails for Tuesday because according to 10 email marketing studies, it is the best day for email marketing.

 

Local keywords 

Every business should know that it’s essential to use social media correctly for an effective sales campaign. This includes using local keywords and hashtags. Use a keyword tool to filter results by your location. Once you’ve chosen your target local keywords, dedicate some time to on-page optimisation. Integrate keywords in the page content. Ensure that your target keywords are integrated into relevant pages’ meta titles and descriptions. 

 

Hashtags

 More than 50% of the global population use social media to create a promotional buzz. One way to use social media effectively is to use hashtags. Hashtags are a great way of social media marketing to create buzz around your Black Friday deals. Create campaigns and curate hashtags that are helpful to build awareness of your promotions and reach huge sales. You could also curate hashtags that appeal to your specific demographic. Try #BlackFridayHyderabad for sales in Hyderabad. Hashtags will attract people who are already interested in the products/services you are offering. So, make use of what hashtags can do.

 

Optimise your local listing

Apart from online shoppers, there is a huge chunk of customers who want the store experience. But how will you reach them with your location without a local listing online? One of the easiest ways to make sure you don't miss out on offline shoppers is to optimise your local listings. 86% of people look up a business location on Google Maps. 80% of local searches result in conversions.

Use Google My Business, Bing Places for Business or Apple Listings. Make sure your customers can find you. Update all your details such as your business name, phone number, address, website address and opening times, etc. Also, you’ll appear in your local pack. The local pack is a SERP feature related to organic search results in local searches. Businesses that feature in the local pack benefit from improved brand visibility and a higher number of conversions.