5 Google Ads Search Campaigns You Should Be Doing


Advertising on Google can be very powerful, but also complicated and expensive if you don’t know what you’re doing. When it comes to search campaigns, there are several best practices that can have a huge impact on how successful your campaign is. In this article, we’ll go over five of the most important best practices for search campaigns, so you can get the most out of your AdWords ads in no time.


Use Negative Keywords

Use negative keywords to reduce wasted spend on irrelevant searches. These are words and phrases that cause your ads to display, even if a potential customer doesn’t use them in their search query. When you add negative keywords, you make sure that your ad is not shown for any searches containing those keywords, even if they match other terms in your keyword list.

Use Google Double Click Bid Manager

Google’s Double Click Bid Manager is a huge boon for PPC marketers. It allows you to optimize your search campaigns, control budgets and streamline reporting tasks. In order to use it, however, you need a solid grasp of conversion-based bidding strategies—one example being setting lifetime maximum cost per acquisition bids rather than daily budget caps.

Narrow Down Your Audience

Before you start, it’s always best to do some research on your competitors. What keywords are they bidding on? Which ones perform well for them? Then create a list of at least 20 targeted keywords that you’d like to bid on.

Research Competitor's Keywords

The first step to running a successful campaign is knowing your competitors. Consider researching what keywords your competitor uses in their ads and then create a list of similar keywords that you could use for your own campaign. From there, you can find a few keywords that have a high monthly search volume and a high average CPC rate. Keep these 3 things in mind when searching for new keywords: relevance, competitiveness, and commercial intent. If all of those criteria are met, you’ve found yourself a good keyword!

Test Campaign Results Over Time

Testing out search campaigns on Google can be incredibly beneficial, but it is also easy to get swept up in data and ignore results that don’t seem as immediately successful. Utilize a tracking tool like AdStage or Keyword Tool to track performance metrics like CTR and conversion rate over time. This will allow you to identify which keywords and ads perform best together, and keep those performing optimally while weeding out those that aren’t performing as well as others.

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