10 Ways to Generate Leads for Healthcare using Digital Marketing

 Generating leads can be difficult, but with the help of healthcare digital marketing it can be easier than you think! Healthcare digital marketing generates leads by using several different methods that can be segmented into three main categories. The 10 methods included in this guide will assist your hospital or medical practice with generating more leads and growing your business!

    What is Targeted Website Traffic

First of all, don’t confuse traffic on your website with leads. Traffic is how many people are on your site at any given time, while leads are how many people end up on your website AND also provide their contact information. Not all visitors become leads. By targeting specific keywords in your content, you can bring more targeted visitors to your site through SEO or PPC campaigns, which will lead more targeted visitors into patients.

How to Use Webinars To Generate Leads

It’s no secret that many businesses are switching their focus from traditional marketing practices to digital ones. That means less investment in print ads and TV commercials, and more funding for websites, social media, search engine optimization (SEO), email marketing and other web-based tactics. But what you may not know is that online marketing doesn’t have to cost a fortune.

Use Google AdWords for Advertising

It’s no secret that Google has an impressive advertising platform, but what many businesses don’t realize is how easy it is to get started. Google AdWords isn’t just for big corporations. Start using it today—you can start off by creating a simple text ad about your product or service and set up a daily budget of $5 or less. Add your website address in your ad, and you are ready to begin generating leads.

Use Email Marketing Automation Platforms

A study conducted by Merkle in 2015 showed that 78% of consumers are more likely to make a purchase after receiving a referral from someone they trust. Let your current customers know that they’ll get credit for every new customer they bring in, which creates an incentive for them to spread your brand via word-of-mouth marketing. Not only is it cost-effective, but it’s also one of the most effective ways you can generate leads.

Referral Programs

Email marketing is one of the most cost-effective ways to stay in touch with your customers, clients and followers, but it can be used more strategically. For example, if you offer free whitepapers or case studies on healthcare digital marketing, make sure you capture email addresses when people download these items. After that, use an email automation platform to send them relevant offers over time. They’ll soon become familiar faces!

Social Media Advertising

It’s no secret that social media is an excellent platform for getting your brand in front of potential customers. One of our favorite ways to advertise on social media is through targeted advertising, which allows you to target users based on personal information—like location, interests, or demographics. Here are a few sites you can try advertising on: Facebook, Twitter, LinkedIn.

 

Create Interactive Case Studies

Case studies are great for demonstrating your company’s work and how it can apply to other scenarios. Plus, they make for engaging content that patients and physicians alike will enjoy. Interactive case studies (also known as walk-throughs) let users play a part in exploring how a treatment worked for someone else. They give you room to highlight key facts and encourage users to engage with your brand before asking them to contact you—the perfect tool for generating leads.

Develop Useful Infographics

Many people are visual learners, and infographics are a great way to present data in an easy-to-digest format. For instance, you could create an infographic showing how digital marketing can be used to generate leads for hospitals. At first glance, it might seem like a daunting task—but once you understand how healthcare companies actually generate leads, it becomes clear that it’s easier than you think.

Promote PPC Ads

You might know that Google AdWords is an effective way to promote your medical center, but did you know that it could also help you get new patients? With Google AdWords, you can target consumers in specific geographic areas by using your keywords. By taking advantage of these targeting options, you can reach out to potential patients in your area who are actively searching for businesses like yours. Best of all? You only pay when someone clicks on one of your ads.

Start a Podcast For Brand Awareness

Podcasts are a great way to engage patients and prospective patients, and they’re also great for branding. It can be very easy and inexpensive (if you record it yourself) or highly technical and expensive (if you hire someone). Either way, it’s not as intimidating as it sounds—and it’s also a powerful digital marketing tool that can lead to many other opportunities for your practice