Generating leads can be difficult, but with the help of healthcare digital marketing it can be easier than you think! Healthcare digital marketing generates leads by using several different methods that can be segmented into three main categories. The 10 methods included in this guide will assist your hospital or medical practice with generating more leads and growing your business!
First of all, don’t confuse traffic on your website with
leads. Traffic is how many people are on your site at any given time, while
leads are how many people end up on your website AND also provide their contact
information. Not all visitors become leads. By targeting specific keywords in
your content, you can bring more targeted visitors to your site through SEO or
PPC campaigns, which will lead more targeted visitors into patients.
How to Use Webinars To Generate Leads
It’s no secret that many businesses are switching their
focus from traditional marketing practices to digital ones. That means less
investment in print ads and TV commercials, and more funding for websites,
social media, search engine optimization (SEO), email marketing and other
web-based tactics. But what you may not know is that online marketing doesn’t
have to cost a fortune.
Use Google AdWords for Advertising
It’s no secret that Google has an impressive advertising
platform, but what many businesses don’t realize is how easy it is to get
started. Google AdWords isn’t just for big corporations. Start using it
today—you can start off by creating a simple text ad about your product or
service and set up a daily budget of $5 or less. Add your website address in
your ad, and you are ready to begin generating leads.
Use Email Marketing Automation Platforms
A study conducted by Merkle in 2015 showed that 78% of
consumers are more likely to make a purchase after receiving a referral from
someone they trust. Let your current customers know that they’ll get credit for
every new customer they bring in, which creates an incentive for them to spread
your brand via word-of-mouth marketing. Not only is it cost-effective, but it’s
also one of the most effective ways you can generate leads.
Referral Programs
Email marketing is one of the most cost-effective ways to
stay in touch with your customers, clients and followers, but it can be used
more strategically. For example, if you offer free whitepapers or case studies
on healthcare digital marketing, make sure you capture email addresses when
people download these items. After that, use an email automation platform to
send them relevant offers over time. They’ll soon become familiar faces!
Social Media Advertising
It’s no secret that social media is an excellent platform
for getting your brand in front of potential customers. One of our favorite
ways to advertise on social media is through targeted advertising, which allows
you to target users based on personal information—like location, interests, or
demographics. Here are a few sites you can try advertising on: Facebook,
Twitter, LinkedIn.
Create Interactive Case Studies
Case studies are great for demonstrating your company’s work
and how it can apply to other scenarios. Plus, they make for engaging content
that patients and physicians alike will enjoy. Interactive case studies (also
known as walk-throughs) let users play a part in exploring how a treatment
worked for someone else. They give you room to highlight key facts and
encourage users to engage with your brand before asking them to contact you—the
perfect tool for generating leads.
Develop Useful Infographics
Many people are visual learners, and infographics are a
great way to present data in an easy-to-digest format. For instance, you could
create an infographic showing how digital marketing can be used to generate
leads for hospitals. At first glance, it might seem like a daunting task—but
once you understand how healthcare companies actually generate leads, it
becomes clear that it’s easier than you think.
Promote PPC Ads
You might know that Google AdWords is an effective way to
promote your medical center, but did you know that it could also help you get
new patients? With Google AdWords, you can target consumers in specific
geographic areas by using your keywords. By taking advantage of these targeting
options, you can reach out to potential patients in your area who are actively
searching for businesses like yours. Best of all? You only pay when someone
clicks on one of your ads.
Start a Podcast For Brand Awareness
Podcasts are a great way to engage patients and prospective
patients, and they’re also great for branding. It can be very easy and
inexpensive (if you record it yourself) or highly technical and expensive (if
you hire someone). Either way, it’s not as intimidating as it sounds—and it’s
also a powerful digital marketing tool that can lead to many other
opportunities for your practice
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